None of this exists yet.
Concept only. Nothing here is for sale.
Core
The plain stuff. Where everyone starts.
- Not for sale
The Smoke Tee
Heavy cotton. Wordmark across the chest, seal small on the back.
- Not for sale
Santa Ana Hoodie
Seal on the chest. SANTA ANA, CALIFORNIA down one sleeve.
- Not for sale
Octagon Cap
The seal, stitched. Nothing else on it.
0:12
One fight, one number. These would cost more, and they should.
- Not for sale
0:12 Tee
The number, full width. Date and venue small underneath.
- Not for sale
0:12 Print
Numbered edition, signed. The seal and the time, nothing else.
- Not for sale
5–2 Long Sleeve
The record on the front. Both losses kept, because they count.
Gym
For people who actually train, not just watch.
- Not for sale
Hand Wraps
Standard 180″. Ember, with the wordmark on the tab.
- Not for sale
Rashguard
Seal on the chest, cage pattern down the sides.
- Not for sale
Bottle
Steel, 1 litre. Survives being thrown across a gym.
Service
A cut of every sale to a veterans’ organisation.
- Not for sale
Six Years Tee
A share of every sale to a veterans’ organisation Sean picks.
-
How it would work: a fixed share of every Service piece goes to one organisation Sean names, and the amount raised gets published on this page. Not “a portion of proceeds” — a number, in public.
First drop
Be first when there’s something to buy.
One email when the first piece is real. Nothing else.
Any real product would be cleared with Sean’s management first, printed on demand so there is no stock to buy up front, and would carry none of the UFC’s marks, event logos or broadcast imagery.